Advantages of Mobile Website Optimization By Yogesh Mathur 22 September 2018 Advantages of Mobile Website Optimization Mobile phones and other portable devices are essential to our daily life. People use mobile phone to communicate with on a daily basis. The mobile device was initially launched on the market to provide normal telephonic communication, but with the help of wireless technology the scope and capabilities of hand-held devices have broadened. Now they’re used for checking mail, listening to music, capturing images, social media interaction, browsing the internet and much much more. Mobile devices can access the Internet. This means that people using mobile devices can become a source of increased website leads and traffic counts. In fact, in comparing desktop to mobile usage of surfing the internet – mobile usage trumps desktop. Given the moving fast-paced society in which we live, this makes sense. Below are some of the advantages of optimising your website for mobile devices. User Experience Browsing on the portable device and a website’s content is disorganised and difficult to navigate because it is not optimised for mobile viewing. You would quickly close the page and search for another site which is most likely already optimised for mobile viewing. Optimising your website will leave a good impression and provide a good user experience for your customers. Nobody wants to browse a desktop site using a mobile device. Portable Mobile devices are very portable and can be used almost everywhere. You can use this by making the website more accessible. If you have a mobile-optimised website, consumers can easily access your website anytime, anywhere using their mobile device. Offline Integration QR codes can help you integrate with offline media. It is gaining popularity by means of making offline advertising for companies and businesses. This can be scanned and translated into information such as a website url or email addresses. QR codes can be displayed in print and then, when scanned with a smartphone, translated into electronic messaging such as a website URL, an email address or SMS message. Inserting these codes into your ads helps you direct traffic to your website. It enables you to have instant communication with offline users around the world. Faster Download Speed Mobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing. Brand Identity A mobile website immediately helps you stand out and presents a positive, contemporary brand identity for your organisation. A mobile-optimised website makes a positive statement before you've said anything. Competitive Advantage A mobile website puts you in a position to stand out among competitors - if your website doesn't look good on a smartphone users will move on to one that does. A mobile website ensures that you - not your competitors - capture visitor attention while you have it. Integration with Offline Media Mobile devices are unique in their ability to immediately bridge the gap between online and offline media through the use of QR codes. This means that your advertisements, brochures, posters - even billboards - can contain QR codes that will direct users to mobile landing pages that contain much more information and interactivity than can be afforded on the printed page. This integration between print and web via mobile adds a new dimension of communication to any advertising or outreach effort. Lucid Outsourcing solutions Pvt Ltd is a professional IT Solution provider company with years of experience in the field of Website Development , Andriod App development and Hybrid App development. We believes that your website should be mobile friendly and more accessible by the users. Our team of expert mobile app development professionals deliver customised hybrid iOS and Android Mobile Apps with features that best suit your business. Help to grow your business with Lucid. We will serve you best.