Graphic Designing By Yogesh Mathur 22 September 2018 Reasons Graphic Design is More Important to Your Business. Graphic design is the presentation of ideas and information to your audience in a clear, visually engaging manner. It also helps in ensuring that a brand is carefully handled, so that it is evident to the audience. Remember some of the most iconic brands we all know. What makes them so memorable? It’s usually bold graphics, wonderful packaging, engaging ads, and well-written copy. Apple, Inc. is known for their fantastic packaging, featuring generous white space, gorgeous product photography, and tasteful typography. Nike uses strong type, inspiring imagery, and bold color palettes to convey the energy and lifestyle their brand embodies. Those two examples shows excellent graphic design. Good graphic design ties a piece together. Typography, colors, images, and hierarchy are the resources a graphic designer uses to compose a design that clearly communicates information, value, and reasons to care in a quick, eye-catching manner. Graphic design helps clarify meaning and ease communication from one person (persons) to another, and it does so in a few ways. Good graphic design will help achieve the goals of the material being designed. If the goal is for someone to easily read text on a page, then an effective design may be to use black text on a white background. An ineffective design choice would be to use white text on a yellow background. This extreme example shows how graphic design choices are important. Brand Recognition Your company’s total brand image starts with a great logo and expands to every aspect of your business. The design needs to target your audience in a way that is functional, attractive, and professional. Your brand should provide an instant connection to the outstanding products and services that you offer, and you need an excellent graphic design to forge that kind of connection. Your company must have that great logo design that will actually target your desired audiences. As much as possible the logo must be a well designed combination of your products and services offered and anything that will keep it attractive, functional and professional. Communication The usefulness of graphic design extends beyond your logo and your website. Graphic design can produce visual aids that will help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and avoid misunderstandings. Efficiency and Productivity Badly designed graphics can negatively impact worker productivity and general workplace efficiency. Your website is the area of your business where signs of a bad design are most likely to be observed. A practical design should include useful features, such as easy navigation, legible fonts, and appropriate colors. A website with blinding colors, tricky fonts, or hidden navigation will be a headache for clients and employees. Money Badly designed graphics can be very expensive. If the design is not ready for print, you might end up spending more money on a new design. Additionally, a competent graphic designer will create a design that is not too expensive to produce. You do not want to spend a significant portion of your budget on a bad design. Fortunately, there are many modern methods, such as crowd sourcing, for obtaining professional and attractive designs. Ignoring your organisation’s graphic design needs can negatively impact clients, vendors, and employees. Utilising an appropriate design can improve every aspect of your business. Consider the six reasons listed above before underestimating the importance of graphic design to your business. EFFICIENCY AND PRODUCTIVITY - Your website is the area of your business where signs of both a good and bad design are mostly to be observed on the first hand. So a well designed graphics for your website is a plus for your business. Poor graphics can definitely give negative impact to all your business efforts. Communications: Communicating is not just about through words or actions, but can also be in graphics. One useful way of graphic design is that it extends and produces visual aids or presentation that will help you communicate your ideas. As a business owner, you may have hundreds of concerns to address during your day-to-day workplace activities, so you might be tempted to ignore the need for expertly crafted graphic designs. However, utilising professional graphic designs can be an integral step in the process of establishing and maintaining a successful business. The six points listed below emphasise how important graphic design is to your business. Company Unity Your employees will be surrounded by stationary, company web pages, uniforms, publications, and more. If you want a happy and healthy workplace, your employees will need to band together behind the designs that you select to represent your brand. Building your company identity starts on the inside, so your employees must be committed to the brand. A good graphic design can strengthen that sense of commitment. Professionalism You want your company to make a great first impression on clients, vendors, and other entities – a logo for example only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavourable light on your business, and it can be difficult to break the impression that your company cannot afford a professional design. If you want to have that great impression on clients then give them that professional design they can be shocked with. One example is your Logo. Design can tell a story. Similarly, it’s important that people get a feel for what a business does even if they’ve never heard of it before. Thoughtful design evokes the right image in customers’ minds. The concept for a daycare center would be entirely different than that of a law firm. That’s a dramatic contrast, but it holds true in more nuanced ways as well. Consider, for example, Beecher’s Handmade Cheese, a small company with a short history rooted in Seattle. Beecher’s finely detailed logo and packaging labels echo the artisanal nature of the company, the historic imagery alludes to tradition, and its black and white color scheme suggests a classic quality Branding makes a company memorable. Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business. A professional graphic artist will use precise colours, typeface, imagery, and mood for everything he or she touches. This way, customers have the same experience visiting a company’s website as they do reading its brochure. Think of it as a kind of alliteration—it helps the business become recognisable and memorable. Plus, consistency symbolises professionalism, and professionalism symbolises trustworthiness. It’s win, win…win. First impressions matter. You know what they say: you only have one chance to make a first impression. Whether it’s a website or the logo in an email signature, potential customers will judge a business in just a few seconds based on visual appeal alone. High-quality graphic design gives businesses credibility—and that’s priceless. No matter how great a product or service, with poor design, it’s unlikely anyone will stick around the company’s website or keep its email long enough to find out. Designers use these principles to minimise distracting, less-important elements and highlight the things that are important, allowing viewers to quickly see what they need to know to decide on a purchase. When a designer works with information, they ensure the headings (as example) are of an adequate weight so the end user can navigate through the text easily without having to read every paragraph to see how it ties in with the rest of the text. This is a very very basic example. Going further, they ensure the aesthetic is appropriate to the meaning of the text – imagine a printed advertisement for the new Ford truck done in the same style (colours, fonts, photography, layout, etc) as the latest Elmo doll. Graphic design derives its importance here because a designer ensures that the message is being communicated in the right way, so the right audience will have their attention and interest piqued. Within a piece of design, there can be dozens of elements to be included. A designer works to ensure that the most important is read or seen first, with supplementary information only being naturally found by the eye when the previous elements have already been absorbed. The photo of a model wearing a fancy watch is WAY more important than the bit of text that says who the model in it is or even the URL to the watch manufacturer's site. Graphic Designing Innovations at Lucid solutions We make the services of Lucid Solutions very cost effective, providing outstanding resources and making us the best value for web development. All of our projects are accomplished on time. Our team of creative designers works in close proximity with you so that you can see the design born right in front of you!Our team of creative designers works in close proximity with you so that you can see the design born right in front of you! we craft innovative visual stories that attract the target audience and create long term success.With a pool of dedicated web professionals working together passionately, we have made our presence felt in international locations like USA, UK, Australia, Germany, France, Switzerland, India and many more. With the primary aim of spreading satisfied smiles worldwide, we look forward to a bright corporate future.